Portland, Oregon, is widely known by the nickname “Rip City,” a term that has become synonymous with its NBA team, the Portland Trail Blazers, and with the city’s basketball culture overall. But many fans and curious minds often wonder: why is Portland called Rip City? The origin of this phrase is as unique and spontaneous as it is iconic.
The Origin: A Spontaneous Shout
The term “Rip City” was coined on February 18, 1971, during the Portland Trail Blazers’ inaugural season in the NBA. The Trail Blazers were playing against the Los Angeles Lakers in a game that would become legendary—not for the final score, but for a single moment and an off-the-cuff exclamation.
During the game, Trail Blazers guard Jim Barnett took a long shot (from what today would be considered three-point range, though the NBA didn’t introduce the three-point line until 1979). Against all odds, he made the basket. The Trail Blazers’ play-by-play announcer, Bill Schonely, was so excited and caught up in the moment that he shouted, “Rip City, baby!”
Schonely himself has admitted in later interviews that the phrase had no real meaning at the time—it was simply something that came out of his mouth in the heat of the game. It wasn’t pre-planned, nor did it refer to anything specific. Yet somehow, it resonated deeply with fans.
How It Caught On
Though the phrase started as a spur-of-the-moment comment, fans and local media embraced it almost immediately. “Rip City” began to appear on signs, t-shirts, and local headlines. It became an unofficial motto for the Portland Trail Blazers and their passionate fanbase. Over time, it grew beyond the basketball court to symbolize the city’s gritty, loyal, and community-driven spirit.
As the Blazers made their way into the playoffs in later years, particularly their NBA Championship win in 1977, the term “Rip City” gained even more recognition. It became a source of identity and pride for Portlanders.
What “Rip City” Means Today
Today, “Rip City” is more than just a basketball phrase—it’s a cultural symbol for Portland. It represents:
- Loyalty: Portland fans are known for their unwavering support, even during tough seasons.
- Resilience: Like the shot that inspired the term, Portland’s spirit often involves defying the odds.
- Community: The nickname reflects the connection between the team, the fans, and the city itself.
The Trail Blazers even embraced the nickname in official branding. The team has released “Rip City” jerseys, merchandise, and marketing campaigns centered around the phrase.
Final Thoughts
So, why is Portland called Rip City? The answer lies in a magical moment of sports broadcasting history when a passionate announcer let his emotions speak for him. “Rip City” began as an unplanned shout during a basketball game, but over the years, it has evolved into a defining nickname for both the Portland Trail Blazers and the city itself. It’s a testament to how sports, community, and culture can come together to create something lasting and meaningful—born out of pure excitement and embraced by a city with heart.
